Bacana Play

Let the games begin, together with Dvagar agency, our director Miguel Leão embarked on his first adventure in directing advertising and we think we got a winner. Between artists and slots machines, this campaign was crafted for digital platforms and television, ready to engage audiences online.

Bacana Play challenged Portuguese artists: Adamastor, Pitanga, Tigre Bastardo and Mariana, a Miserável to take the BacanaPlay characters from slot machines to real life and create unique and limited merchandising. This merchadinsing was present at the festivals, Primavera Sound Porto and Vodafone Paredes de Coura.