Cetaphil

Together with Alchemy, we produced over 30 videos for Cetaphil in a studio in Barcelona, working with an international cast to create a varied content series focused on the brand’s approach to gentle care and sensitive skin.

From ASMR and behind-the-scenes footage to product routines and more technical, educational videos, the production explored different formats and ways of communicating skincare, combining product-focused content with a more sensory approach.

The content was shared on TikTok across markets in South America, North Asia and South Asia, bringing Cetaphil’s skincare expertise to diverse audiences through short-form video.