LIDL Deluxe

For this Easter, Lidl brought a special touch to its Deluxe range through a creative and fun digital campaign starring Manuel Luís Goucha. The campaign was entirely developed in-house, reflecting our commitment to delivering a seamless and cohesive communication from concept to execution.

We crafted two engaging storylines that highlighted the premium quality of Lidl Deluxe products, creatively playing on the name “Goucha” by incorporating the word “Gosto” (which means “taste” in Portuguese). With Goucha’s approval, we showcased the Deluxe range in a way that was both authentic and playful, perfectly aligning with his charm and personality.

This approach allowed us to emphasize the elegance and high quality of Lidl Deluxe, all while creating a memorable experience that felt personal and unique.