Maria & Luiz

Creating and deliver an online and tv media campaign for a new initiative put together by Teatro Maria Matos and Teatro São Luiz. A joint membership card usable in both venues, granting reduced ticket prices and access to exclusive promotions.

We looked for pairs of individuals; couples, family members, friends, sharing between them the Theatre’s names: Maria and Luiz.After three months on the road and having cast over five hundred people searching for the six best stories, we produced these six narratives under the management of six different directors, creating six stand-alone films. Drama, Love, Romance, Forefront, Expression and Fantasy.

Six films, six responses, two theaters. All viewable with one membership card.