MaxFinance

For MaxFinance’s new communication campaign, “You Only Complicate It If You Want To”, developed by McCann, we were responsible for the production of social media video content that translated the campaign’s core message into engaging digital storytelling. Built around the idea that financial decisions do not need to be complicated when supported by the right partner, the content adopted a light, relatable and approachable tone, bringing everyday situations to life while reinforcing MaxFinance’s positioning as a trusted credit intermediary.

The direction was led by Valdir Furtado, whose creative approach helped adapt the campaign concept into impactful and audience-focused digital content across the brand’s online channels.