Ubbo

For this Women’s Day, we were challenged by Uzina to produce a Social Media Campaign breaking age-related stereotypes in a fun and unexpected way. At UBBO, “women of a certain age” are simply women of the right age.

To bring this idea to life, we follow along three incredible women to spend the day at UBBO, proving that the right time for tea with friends can also be the perfect moment for a different kind of tea and watching passers by can also mean an adrenaline-filled game of Laser Tag. Through this campaign, our director Miguel Leão, celebrated confidence, freedom and the joy of doing whatever makes you happy at any stage of life.