Adidas Gen Z

We were challenged by ACT3 to conceive and carry out a presentation streamed remotely to the ACT3 headquarters in Germany.

For that, we used the ultimate technology to deliver a real time animated render of the host to the meeting occurring in Berlin. FFK is prepared to respond to any demand in today´s media content environment with an in-house team qualified to deal with the most advanced technology.
The creative approach and development for this project were based on :

• Unreal Engine – The world’s most advanced real-time 3D rendering platform, able to create metahuman, which is a highly realistic human character in any shape imaginable.
• Axis Studio Software – Software that allows real-time capture, recording and streaming into third party 3D applications
• Mocap Suit – Wearable device that translate body movements to software that create a metahuman character.
• Niagara Particles – technology that allows to reproduce a visual effect in adjustable repetitions
• Real Time Tracking –
• NDI Communications – It allows a high-performance network connection, with virtually non-existent audio/video latency via a predefined IP.