Prio

Torke CC invited us to work on a promotional campaign for the brand Prio, crafting experiences that would bring them closer to a younger target audience.

Imagine going to a summer festival in a private bus with twenty nine friends without ever paying for the trip. Introducing “LIKE A BUS”, a promotion tailored for Prio. The envisaging of the concepts and the elements that made up the graphic universe of this campaign were inspired by its target audience, Generation Z, whilst subsequently reinforcing the brand’s concern in sustainability and renewal.
A digital, outdoor campaign co-developed with Torke CC delivering exciting video media and digital content.