YoPro Danone

Introducing Yopro Danone’s high-protein yogurt range.

Together with Havas Lisbon, we created three inspiring commercials for Danone. The vision of ours directors duo Vera Braga e Frederico Miranda showed the perseverance and strength of world champions athletes fueled by Yopro. Starring national stars Diogo Ribeiro, Filipa Martins and Fernando Pimenta they thrive when faced with difficulties, achieve their goals and triumph over setbacks, showing that everybody can level up, make history and go further. Filmed in different locations, the use of film captured perfectly the dramatic weight that the commercials needed to portrait the frustration and hardworking that takes to be at the top.